it is our Mission
To inspire and empower individuals

to embrace a vibrant and wholesome life by providing access to premium, innovative, and sustainable healthy lifestyle products. We are committed to promoting well-being, fostering positive habits, and contributing to a healthier, happier world.

our vision is a world where every person is equipped

with the tools and support to lead a balanced and thriving life. We envision our company as a catalyst for positive change, promoting wellness, and creating a community that values and prioritizes health and vitality.

Values

01

wellness excellence

We are dedicated to delivering products of the highest quality, backed by rigorous research and a commitment to excellence. We prioritize the well-being of our customers at every stage.

02

integrity & transparency

We operate with integrity, honesty, and transparency in all our interactions. We believe in building trust with our customers, partners, and employees by consistently upholding the highest ethical standards.

03

innovation & sustainability

We embrace innovation to continually enhance our product offerings, ensuring they align with the latest advancements in health and wellness. Additionally, we are committed to sustainability, minimizing our environmental impact and promoting eco-friendly practices.

04

customer-centric approach

Our customers are at the heart of everything we do. We strive to understand their needs, exceed their expectations, and provide exceptional customer service. Our goal is to foster long-lasting relationships built on trust and satisfaction.

05

empowerment & education

We believe in empowering individuals to make informed choices about their health. Through education and awareness, we aim to equip our customers with the knowledge and tools necessary to make positive lifestyle changes.

06

community & social responsibility

We actively engage with and contribute to the communities we serve. We believe in social responsibility and are dedicated to initiatives that support health and well-being on a broader scale.

company history:
twa brands

[2013]
start in hamburg

TWA Brands was founded in 2013 by Tobias Wengeler in the vibrant city of Hamburg, Germany. Inspired by a vision to promote a healthier lifestyle and create his own business, Tobias set out to create a company that would offer innovative and premium products catering to the growing demand for well-being and vitality.

[2014]
nurturing growth

During the initial years, TWA Brands focused on research and development, collaborating with nutritionists, pharmacists, fitness experts, and wellness enthusiasts. The company introduced its first product, Hangover Power®, a is the innovative way to quickly supply your body with important elements such as electrolytes, vitamins, and minerals that have been depleted due to alcohol consumption, sports, sleep deprivation or stress. The emphasis on quality and customer satisfaction laid the foundation for the brand's reputation.

[2017]
expanding horizons

As the demand for TWA Brands' products grew, the company expanded its reach beyond Hamburg, establishing a presence in other countries. The product line diversified to include fitness supplements, medical CBD products, and other lifestyle products. TWA Brands became synonymous with a holistic approach to well-being, gaining recognition for its commitment to quality and sustainability.

[2020]
e-commerce and innovation

In response to the changing retail landscape, TWA Brands embraced e-commerce, launching a user-friendly online platform. This move not only enhanced customer accessibility but also facilitated global outreach. The company's dedication to innovation led to the introduction of smart wellness devices and personalized health solutions, further solidifying its position in the market.

[2023]
the twa lifestyle movement

In 2023, TWA Brands evolved into more than just a provider of products—it became a lifestyle movement. Under Tobias Wengeler's leadership, the company spearheaded initiatives promoting holistic well-being, community engagement, and environmental sustainability. TWA Brands collaborated with fitness influencers, hosted wellness events, and actively contributed to charitable causes, embodying the values of a healthier and happier world.

[2024]
sustaining wellness

Today, TWA Brands continues to inspire lives by offering a curated selection of premium, sustainable, and innovative products. With a global customer base and a dedicated team, the company remains committed to its mission of promoting a vibrant and wholesome life. As TWA Brands looks to the future, it envisions expanding its impact, introducing cutting-edge wellness solutions, and contributing to the well-being of individuals and communities worldwide.

twa team

tobias
wengeler

[ceo]

As the CEO, Tobias Wengeler leads the overall vision, strategy, and direction of TWA Brands. He is responsible for decision-making, ensuring alignment with the company's mission, and fostering a positive and innovative company culture.

Darren
Martin

[BDM, north america]

Darren Martin is responsible for expanding TWA Brands' presence and partnerships in North America. His role involves identifying business opportunities, building and maintaining relationships with key stakeholders, and driving growth in the North American market.

nuno
amaral

[BDM, Europe]

Nuno Amaral focuses on business development activities in Europe. This includes market analysis, establishing and nurturing partnerships, and implementing strategies to increase TWA Brands' market share in European regions.

ROBERTO F.
DE MATTOS

[BDM, South America]

Roberto Faveret de Mattos, an adept strategist, led the introduction of Greenn Plus CBD products in Brazil at TWA, showcasing his market insight. Prior roles at Vittal Lab and Merrill Lynch highlight his versatility and knack for expanding market presence.

This team
structure

positions TWA Brands for success by combining strategic leadership with regional expertise in key markets.

collaborative dynamics

Tobias Wengeler collaborates closely with Darren Martin and Nuno Amaral to ensure a unified global strategy that aligns with the company's mission and values.

Darren and Nuno work collaboratively to share insights and best practices, leveraging their respective expertise in North American and European markets.

key responsibilities

Tobias Wengeler: Strategic leadership, vision setting, and overseeing the overall success of TWA Brands.

Darren Martin: Business development in North America, relationship management, and identifying growth opportunities.

Nuno Amaral: Business development in Europe, market analysis, and strategic partnerships.

team values

Innovation: Embracing innovation to stay at the forefront of the health and wellness industry.

Collaboration: Fostering a collaborative and inclusive work environment where ideas and expertise are shared.

Customer-Centric Approach: Prioritizing the needs and satisfaction of TWA Brands' customers in every aspect of the business.

future outlook

The TWA team, under the leadership of Tobias Wengeler, envisions continued global expansion, with a focus on promoting wellness and a holistic lifestyle.

Darren and Nuno will play pivotal roles in establishing TWA Brands as a leading provider of healthy lifestyle products in North America and Europe, respectively.

Expanding
TWA Brands

into North America, Brazil, Portugal, Germany, Denmark, and Dubai reflects a global presence in key markets. This international footprint opens up diverse opportunities and challenges. Let's explore how the company might manage its operations and growth in these regions:

north america

Market Strategy: Leverage Darren Martin's expertise to strengthen partnerships, explore new distribution channels, and adapt products to meet the diverse preferences of the North American market.

Local Engagement: Establish a strong online and offline presence, engage with local communities, and participate in wellness events to build brand recognition.

brazil

Cultural Sensitivity: Tailor marketing and product strategies to align with the unique cultural aspects of Brazil. Consider partnerships with local influencers and wellness experts to enhance brand credibility.

portugal

Community Involvement: Engage with the local community, possibly through sponsorships or partnerships with health and fitness events. Emphasize the company's commitment to sustainability, a value often highly regarded in Portugal.

germany

Quality Assurance: Given the German market's emphasis on quality, ensure that products meet rigorous standards. Leverage Germany's strong e-commerce culture and explore partnerships with health and fitness influencers.

denmark

Wellness Lifestyle Integration: Position TWA Brands as a contributor to Denmark's renowned focus on wellness and work-life balance. Collaborate with local experts to align products with the Danish approach to healthy living.

dubai

Luxury and Innovation: Consider Dubai's market preferences for luxury and innovation. Tailor marketing messages to emphasize premium quality and uniqueness. Explore partnerships with high-end wellness establishments.

Expanding into
these regions

offers TWA Brands the chance to contribute to the global promotion of a healthy lifestyle while respecting and adapting to the unique characteristics of each market.

global consideration

Regulatory Compliance: Ensure that products comply with local regulations in each market. This includes health and safety standards, labeling requirements, and any specific regulations related to health products.

Logistics and Distribution: Optimize supply chain and distribution channels to meet the unique demands of each market efficiently. Consider local partnerships for warehousing and distribution.

unified brand message

Develop a consistent brand message that resonates across diverse cultures and markets. Emphasize the universal values of wellness, sustainability, and quality that TWA Brands represents.

adaptability and flexibility

Remain adaptable to changing market dynamics and consumer preferences. Regularly assess and refine strategies based on the unique needs of each region.

future growth

Continuously evaluate market performance and identify opportunities for further expansion. Consider emerging markets and trends to stay ahead in the rapidly evolving health and wellness industry.